Before the inception of Brave, tech giants such as Microsoft, Google, and Mozilla tracked users activities in order to feed them with related ads. Users not only got nothing for viewing these ads but also spent an estimated sum of $23 in data charges to download ads which results to a whopping $276 yearly.
Brave, on the other hand, is built on a ledger system that measures user attention and rewards publishers and consumers accordingly. This is achieved using the platform’s native token called the basic attention token (BAT).
The Basic Attention Token or BAT is used to obtain a variety of advertising and attention-based services on the Brave platform, as it is exchanged between publishers, advertisers, and users. The token’s utility is derived from user attention which is the real-time engagement on an advertisement.
This service creates a transparent and efficient Blockchain-based digital advertising market. Publishers receive more revenue because middlemen and fraud are reduced. Viewers are rewarded for watching advertisements while browsing for content. The platform incorporates machine learning algorithms in order to match the most relevant type of advertisement based on the viewer’s interest, hence, removing irrelevant ads.
The viewers can also choose to pay content creators with a fixed amount monthly for their work. As a result, content creators are rewarded with BAT from both viewers and advertising revenue.
Learn More about Brave with our beginner’s guide.