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Category : brand

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Guinness remains Ireland’s Most Valuable Brand – Irish Tech News

Guinness maintains position as Ireland’s most valuable brand, brand value €2.5 billion • Mixed fortunes for Irish banks: AIB brand value up 21% to €2.3...
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How can Social media be used effectively to develop brand loyalty? – Irish Tech News

Social media is emerging as the best tool to reinforce messaging and increase sales. Such platforms also gather leads and provide weightage and recognition to...
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How Do Consumers View the Future of CX? – Irish Tech News

A new survey by Voxpro – powered by TELUS International reveals how consumers feel about CX and technology. Customer experience (CX) strategies, channels and preferences...
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Deliveroo launches Virtual Brands – delivering additional business for restaurants and greater choice for customers – Irish Tech News

Deliveroo has today launched its latest innovation, Virtual Brands, to help boost business for Irish restaurants and food businesses. The team at Deliveroo has already...
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All about Employer Branding, interview with Selina McCarthy – Irish Tech News

Meeting Selina McCarthy today of employer branding firm, Reflektor Consulting Hi Selina, it is very good to meet you, first tell me about yourself and...
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New Social Initiative Stampify launches to help Consumers fight World Hunger – Irish Tech News

A new social initiative has been launched to help consumers convert their loyalty card rewards from retailers into meals to help in the fight against...