5 Important Steps for Clarifying and Communicating Your Company’s Values
The author of the ‘Chicken Soup for the Soul’ series shares a few steps of how your business can distinguish itself. July 2, 2019 2
Category : Branding
New Jersey lender rebrands as Blue Foundry Bank
Boiling Springs Savings Bank in Rutherford, N.J., has a new name. The $1.6 billion-asset bank said in a press release Monday that it rebranded as
2019 reputation survey: Can banks stop the slide?
Last year corporate America took a reputational hit across many industries, as public trust broadly eroded. This year as other industries started to improve, the
Did Facebook swipe its Calibra logo from challenger bank Current?
Facebook is under fire for the logo of its recently unveiled cryptocurrency unit, which bears striking similarities to one used by a challenger bank. Stuart
BB&T, SunTrust set dates for shareholder votes on merger, ‘Truist’ name
Shareholders of BB&T in Winston-Salem, N.C., and SunTrust Banks in Atlanta will vote July 30 on the companies’ planned $28 billion merger. BB&T shareholders, who
‘Truist’ rebrand prompts lawsuit by N.C. credit union
A North Carolina credit union is adding a hurdle to the biggest bank merger in more than a decade. BB&T and SunTrust Banks announced last
Truist's rough landing, BB&T-SunTrust opportunist, AML cheat sheet: Top stories of the week
Hard sell ahead for BB&T-SunTrust as ‘Truist’ lands with a thud; Citizens looks to poach BB&T-SunTrust talent; what the Senate AML bill means for banks;
'You had a great brand. Egos killed it': Comments of the week
Readers respond to BB&T-SunTrust’s rebranding, consider the future of home equity loans, debate the number of credit unions buying up community banks and more. Source
BB&T-SunTrust unveil postmerger name that nods to legacies
The nation’s sixth-largest bank will be known as Truist Financial. BB&T and SunTrust Banks on Wednesday finally unveiled the brand that they plan to use
Hard sell ahead for BB&T-SunTrust as ‘Truist’ lands with a thud
Now the hard work begins for the architects of the new “Truist Financial” brand. Truist was far from an immediate hit on social media, with
Scott Eddy the Social Media Influencer appears on this episode of the Irish Tech News Podcast
I talk to Scott Eddy the Social Media Influencer. Scott talks about his background, how he keeps his personal brand relevant, his favourite social media
3 Tips on How to Build Brand Partnerships
Here’s how to sell your content without selling out. June 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Want to
BB&T-SunTrust moniker mystery, Dimon’s Wells blast, big banks and APIs: Top stories of the week
Steve Hagerman (pictured), who was responsible for the first mortgage platform at JPMorgan Chase, will be head of consumer lending technology at Wells. It also
Why nailing your narrative is key to success
At Inspirefest 2019, it was clear that the power of storytelling is at the heart of the future of work. So, take some notes and
This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand
Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing. May 17, 2019 1 min read Opinions expressed by Entrepreneur