A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)
Here’s how brand consistency can help you put competitors in your rearview mirror. December 13, 2019 7 min read Opinions expressed by Entrepreneur contributors are...
Category : Branding
BRD’s Adam Traidman on New Products, Crypto Adoption, and Banking the Unbanked Into 2020
BC: With over 2 million users in 170 countries, the BRD wallet is well-trusted for its open source, non-custodial and secure design, with many also...
Instagram: 2019 In Review
It seems these days, that not a week goes by without Instagram updating their platform, whether it’s a feature launch, an algorithm change, or simply...
How To Protect your Brand’s Online Identity from Competitors
I’m sure you realize how important it is to protect your brand’s identity, especially after working so hard to establish it. There are a myriad...
People’s Utah rebrands its banks as Altabank
People’s Utah Bancorp in American Fork has rebranded its three banks as Altabank. The $2.3 billion-asset company said in a Tuesday press release that Bank...
The Vital Elements of a Big Data Branding Strategy
Big data is playing a very important role in the future of branding. Last year, Samantha Bhargav wrote a great article on ways big data...
The future of voice tech requires more creativity from brands
On Alexa’s fifth birthday, Simon Hathaway picks apart the hype around voice-led technology and dives into the true potential of these interactions for brands. November...
Is Your Brand Authentically Empathetic? Here’s Your 3-Question Sanity Check.
To avoid “empathy washing” your brand, here is a cheat sheet to ensure your organization walks its talk. November 7, 2019 6 min read Opinions...
Get Used to Seeing FACEBOOK’s Screaming New Logo Everywhere
Keeping a brisk pace in its eternal quest to be as headache-inducing as possible, Facebook announced on Monday that it has rebranded as FACEBOOK. Yes,...
Building a Brand With One of the World’s Best Rebounders
Check out this wide-ranging conversation with NBA star Dennis Rodman. October 15, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. With...
Citi rolls out ad campaign highlighting gender pay gap
Citigroup is aiming to draw attention to the gender wage gap, and its own efforts to promote women to senior roles, with a new advertising...
How to Develop Your Personal Brand Like a Marketing Professional
Creating a successful personal brand is doable, especially if you have a dedicated process in place. October 10, 2019 2 min read Opinions expressed by...
Why ‘WaFd’? To avoid being seen as a credit union
Washington Federal in Seattle had a minor identity crisis. Ever since the bank shortened its name from Washington Federal Savings and Loan Association in 2011,...
4 things to think about if you’re starting a business
With Dublin’s entrepreneurial activity set to kick into full gear this month, Elaine Burke has some recommendations for early-stage start-ups. Startup Week Dublin returns later...
Washington Federal changes its bank’s name
Washington Federal in Seattle has a new identity. The $16.5 billion-asset company said in a press release Wednesday that it had rebranded as WaFd Bank....