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Isobar launches an auto industry-first blockchain powered campaign for CEAT Tyres, Marketing & Advertising News, ET BrandEquity


Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain powered campaign to enable transparency throughout campaign delivery and performance.

Isobar launches an auto industry-first blockchain powered campaign for CEAT Tyres

By leveraging blockchain technology to create, deliver, and measure the campaign, CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression. This will enable them to be assured with confidence that the KPIs of their campaign are met and reported unambiguously. Thus, allowing for reconciliation of their data with an independent ledger which is verified by multiple unbiased parties.

Commenting on the launch, Nitish Bajaj, Senior Vice President, Marketing, CEAT Tyres said, “CEAT Tyres focuses on building best-in-class trusted products through a culture of continuous innovation. With that belief, and the promise of this platform powered by Blockchain technology to reach out to a targeted audience is an absolute win-win situation where we put our media investments to maximum use without any spillage, in addition to tracking the campaign at every stage.”

“Isobar has always been pioneering in putting to use the latest technology innovation in all spheres of its business, and for the ultimate benefit of its clients. Blockchain, which is making waves in every industry, couldn’t be left behind when it comes to offering absolute unambiguous view of transactions, deliveries, and measurement of a digital media campaign. We are proud to introduce this as the first digital media campaign in the auto industry with CEAT Tyres”, states Shekhar Mhaskar, Executive Vice President, Isobar, India.

Speaking on the launch of the campaign, Prachi Karan, Senior Director, Media, Isobar India states, “This is an auto industry first initiative and we are extremely proud to have introduced this with CEAT Tyres. Staying ahead of the curve, using a creative application of new technology & innovation is something that as a brand both Isobar and CEAT stand for.”

Campaign Credits:

Priyanka Shah – Senior Director, Mobile

Ankit Saxena – Group Head, Media

Dhawal Prajapati – Group Head, Buying

Sagar Sakharkar – Manager, Media

Swati Viswanathan- Manager, Mobile

Falak Khan – Senior Executive, Media

Caeser Credo – Senior Executive, Mobile

Kulpreet Khokhar – Manager, Ad operations



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