E-hailing app mytaxi is to invest nearly €600,000 in Cork as part of expanding its services in the county.
The company has also announced it is to be the official transport partner to the Guinness Cork Jazz Festival, Ireland’s biggest jazz event, which runs from Thursday 25th to Monday 29th of October.
mytaxi has opened a new driver office in Cork city, with other investments over the coming period to include an advertising campaign at Kent station, a driver recruitment incentive scheme and a marketing push to attract new Cork entrants into the taxi industry.
mytaxi’s General Manager for Ireland, Alan Fox, said: “Cork is a vibrant and dynamic city with taxi e-hailing now very much part of day-to-day life here. We are delighted to have opened our new driver office in Cork, which will be a vital physical touch-point between us and our driver fleet in the county. mytaxi is very focused on expanding our services in Cork further, and this is just one part of our push to boost our driver numbers and meet the Cork public and business community’s growing demand for innovative mobility services across the county.”
“We’re also very pleased that mytaxi has been chosen as the official transport partner to the Guinness Cork Jazz Festival, which is now a landmark event in Ireland’s music calendar. We look forward to helping thousands of festival goers to get around the various venues as simply and easily as possible over those days so they can enjoy the quality acts performing and go home safely after a night of fun.”
mytaxi’s new office will allow drivers to talk face-to-face with mytaxi staff on any issues or queries they may have. The office will also provide drivers with support materials and merchandise as well as acting as a space where they can take a break.
To improve Cork’s taxi supply during the winter months and leading up to the busy Christmas period, mytaxi will also invest around €100,000 in financial incentives and bonuses for drivers to join its fleet and take passengers through the app. The company will also be highlighting the rewarding employment opportunities that exist in the taxi industry by promoting its online training manual, which is a free learning tool that helps potential taxi drivers pass the NTA’s SPSV entry test.
The company is also launching a new advertising campaign at Kent Station, which supports Ireland’s busiest train route to and from Dublin, to highlight mytaxi’s efficient and simple service for train passengers needing further transport into Cork city and county.
mytaxi carried more than 3.9 million passengers in Ireland over the second quarter of 2018, more than in any other quarter previously. The company’s corporate offering also continues to expand significantly, with mytaxi’s business-to-business arm growing 112% in the second quarter of 2018 relative to the same period last year.